Valeriia Pisareva: Why I Chose Pognae
Founder of Pognae Ukraine, exclusive representative of the brand in Ukraine, Germany, and Spain
Carrying a baby in your arms isn't a whim — it's a natural need of the first years of a child's life, one that supports healthy physical and emotional development. Pediatricians and psychologists confirm this. Pognae is a design by orthopedists, pediatricians, and designers that cares for both sides at once: for the baby — the correct newborn position, the physiological M-position, head and spine support; for the parent — the carrier takes 80% of the load onto the hips and only 20% onto the shoulders, so the back doesn't tire or ache, unlike most other carriers on the market.
How did your personal story with Pognae begin?
My love for Pognae is rooted in personal experience — the carrier quite literally saved my back. My son was very "hands-on" from birth, my back ached terribly, it progressed to a disc protrusion, and I had to spend money on massage sessions with an osteopath and a spine specialist. I researched nearly every carrier brand in the world and their construction, tried everything — and found Pognae. Within a couple of days, the back pain was gone.
How did you become the brand's official representative?
After two years of wearing it daily, I became a devoted fan of the brand and its exclusive representative in Ukraine, Germany, and Spain. A special joy for me is constantly receiving grateful messages from customers: what a relief when your back doesn't hurt, your arms don't give out, and the baby falls asleep easily.
Which set do you consider the best starting point for a new family?
Our bestseller is the 4-in-1 set: from birth to age 4 and up to 22 kg, with a wrap-free sling, ergonomic carrier, hipseat with backrest, and hipseat without. There's no chance it won't fit your baby — the set offers 10 ways to wear it. And the quality is such that the carrier lasts through all of your children, first to fifth, and often gets passed along to relatives afterward, like new. For hot climates, there are fully breathable mesh models with UV protection.
What sets Pognae apart from other brands?
Pognae carriers are approved by the International Hip Dysplasia Institute (IHDI) and hold Hip Healthy status — a preventive measure against hip dysplasia in babies. The brand has received international awards, including the Red Dot Innovative Product award, and holds all European quality certifications.
What would you say to parents who are still on the fence?
I recommend Pognae wholeheartedly. It's care for your baby's health and your own back that has no equal. Take care of what matters most.